password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview


A quick update on something I thought you might useful.

If you're thinking about getting up to speed on social media,
the upcoming How to Use BLOGGING & PODCASTING conference
in San Francisco (Oct. 18 - 20) sounds like a great event.

What's more, the conference organizers are giving away copies of my
new book, The Corporate Blogging Book. PLUS you'll get $200 off
if you type in "Debbie Weil" at the bottom of the registration page:

http://www.aliconferences.com/conferences/blogging_podcasting/1006.html
To register by phone: 888-362-7400 or 773-695-9400

They asked me to speak at the conference but unfortunately I had a conflict.
So read on below... you might want to print this out as there's a ton of information.

Major companies including IBM, Southwest Airlines and Whirlpool will be
presenting case studies. And there are some excellent speakers, including
Shel Holtz of "For Immediate Release" podcast fame. So sorry I can't be there!

Best regards,

Debbie
http://www.debbieweil.com
http://www.TheCorporateBloggingBook.com

3601 Newark St. NW
Washington DC 20016
tel: 202-364-5705


* * * * * * * * * * * * * * * * * * * * * * *

How To Use BLOGGING & PODCASTING

To Engage Your Employees, Reach Your

Customers & Build Your Brand


* * * * * * * * * * * * * * * * * * * * * * *

October 18-20, 2006 - The Sheraton Fisherman's Wharf, San Francisco, CA


Link to the detailed agenda:
http://www.aliconferences.com/conferences/blogging_podcasting/1006.html

(More details about this conference also below...)


SPECIAL FOR YOU!!

Type in Debbie Weil at the bottom of the registration page and receive
her book "The Corporate Blogging Book" for Free. You'll also get an
additional $200 off the regular conference rates.


BENCHMARK BEST PRACTICES FROM THOSE WHO ARE ALREADY BLOGGING & PODCASTING

Learn what top communication and marketing practitioners are doing to

integrate new social media tools (such as blogging and podcasting) into

their communication programs to build customer and employee relationships

and drive bottom-line results, including practical advice from:



1. International Business Machines Corp. (IBM)

2. Southwest Airlines

3. Cisco Systems, Inc.

4. Mayo Clinic

5. Whirlpool Corporation

6. Plaxo, Inc.

7. Marqui

8. Shel Holtz - Conference Chair & Online Communication Expert

9. And more!



(See below for more details...)



For more information or to register for this conference:

***********************************

Call: 888-362-7400 -or- 773-695-9400

Email: info@aliconferences.com

Online: http://www.aliconferences.com/conferences/blogging_podcasting/1006.html



SPECIAL FOR YOU!!

Type in Debbie Weil at the bottom of the registration page and receive
her book "The Corporate Blogging Book" for Free. You'll also get an
additional $200 off the regular conference rates.


FORWARD TO A COLLEAGUE

If you know of anyone involved in employee communications, HR or marketing

who may benefit from best practices and lessons learned in using blogging

and podcasting to drive organizational performance, please forward this

email.





HOW CAN THIS CONFERENCE HELP YOU AND YOUR ORGANIZATION?

1. Is management anxious to integrate blogging, podcasting or social media

tools as a new form of communication to customers or employees?



2. Is your existing blogging/podcasting strategy failing to impact your

bottom line?



3. Do you want to expand connections your organization has with its

customers and employees?



4. Can your organization improve its identity?



If you answered "YES" to any of these questions, don't worry - you are not

alone. Join your colleagues to learn how others are solving these common

social media challenges.



-------------------------------

AGENDA HIGHLIGHTS

-------------------------------



How To Use BLOGGING & PODCASTING

To Engage Your Employees, Reach Your

Customers & Build Your Brand



* * * * * * * * * * * * * * * * * * * * * * * * * * * *

October 18-20, 2006 - San Francisco, CA
http://www.aliconferences.com/conferences/blogging_podcasting/1006.html



- - - - - - - - - - - - - - - - - - - - - -

PRE-CONFERENCE WORKSHOPS

Jumpstart your conference learning by attending these interactive sessions.

Wednesday, October 18, 2006 9:00am - 12:00pm , Pre-Conference Workshop A

- - - - - - - - - - - - - - - - - - - - - -



"Social Media 101: What You Need To Know To Start Your Own Organization's

Blogging/Podcasting Strategy"



Packed with examples from organizations that are walking the talk right now,

this workshop will arm you with the knowledge you'll need to prepare your

organization for the tectonic changes that are occurring to organizations

and communications.



Workshop Leader: Shel Holtz, Holtz Communication + Technology



- - - - - - - - - - - - - - - - - - - - - -

1:00pm - 4:00pm, Pre-Conference Workshop B



"Gross Blog Anatomy - Learning To Blog From Start To Finish, Potential

Impacts And How To Get Started"



If you and your organization are starting to wonder what you should do about

"this blogging thing," then this session is for you! This dynamic and

interactive workshop will explore blogs from start to finish, offering

insight on the value they can bring to your organization, their potential

impact from a PR perspective and tips on how to get started.



Workshop Leader: Marqui



- - - - - - - - - - - - - - - - - - - - -

Conference General Sessions

DAY ONE, Thursday, October 19, 2006

- - - - - - - - - - - - - - - - - - - - -



8:30 Chairperson's Welcome, Opening Remarks & Presentation:

The Seventeen-Year-Olds Are Coming: How To Adopt New

Social Media Communication Channels To Engage New

Internal And External Audiences

SHEL HOLTZ, HOLTZ COMMUNICATION + TECHNOLOGY



9:30 Speed Networking:

Meet Your Colleagues In This Fun & Fast-Paced Forum



10:30 How To Use Blogs Internally To Boost Internal Branding,

Drive Collaboration And Manage Issues

INTERNATIONAL BUSINESS MACHINES CORP. (IBM)



11:30 Corporate Blogging Done Right -

Tips And Tricks For Successfully Using Blogs

PLAXO, INC.



2:00 The Corporate Evangelist - How To Use Podcasting

To Reach The Consumer At Every Touch-Point

WHIRLPOOL CORPORATION



3:15 Public Sector Blogging & Podcasting Case Study



4:15 How To Use Blogs To Create Conversations

With The Public

CISCO SYSTEMS, INC.



5:15 Chairperson's Recap, End Of Day One

& Networking Reception



- - - - - - - - - - - - - - - - - - - - - -

DAY TWO, Friday, October 20, 2006

- - - - - - - - - - - - - - - - - - - - - -



8:40 Integrating New Media And Traditional Media

To Multiply Results

MAYO CLINIC



9:40 Nuts About Blogging: An Opportunity To Take A

Look Inside The Fun "LUVing" Southwest Airlines

Culture And View The Evolution of Southwest

Airlines' Blog, "Nuts About Southwest"

SOUTHWEST AIRLINES



11:00 Blogging - Beyond The Hype - Creating A Dialogue

With Customers And Stakeholders

SIEGEL+GALE



12:00 Chairperson's Recap: Key Takeaways And

What To Do When You Get Back To The Office



12:20 Close of General Sessions



-------------------------------------

EXPAND YOUR LEARNING...

POST-CONFERENCE WORKSHOP C

1:30pm - 4:30pm, Friday, October 20, 2006

-------------------------------------



"Tips And Techniques For Creating Lasting Impact And Value With Your

Corporate/Organizational Blog"



Make the most of your time out of the office by attending this highly

interactive, hands-on workshop session. Attend and find out why our

delegates call these sessions a very valuable and enjoyable component of

their conference experience.



In this information-packed, interactive workshop, you will learn about the

key tools and action plans you need to revolutionize your corporate

communications through the use of blogs. Whether your organization is

already using blogs and social media tools, or whether you're still debating

how and where to focus, you won't want to miss this workshop packed with

action plans and expert tips.



Workshop Leader: BoldMouth





REGISTRATION FEES

Include conference attendance, continental breakfasts, morning and afternoon

refreshments, networking reception, lunch for pre-conference workshop

attendees on Oct. 18th, a detailed conference workbook and all meeting

materials.

-------------------------------



GROUP DISCOUNT: Bring 3 colleagues and the 4th is complimentary!



Conference Only (October 19-20)

$1,699 (after Sept. 8th)



Conference Plus ONE Workshop

$2,099 (after Sept. 8th)



Conference Plus TWO Workshops

$$2,399 (after Sept. 8th)



Conference Plus THREE Workshops *Best Value*

$2,499 (after Sept. 8th)



All Conference Sessions & Lodging Arrangements Have Been Made At:



The Sheraton Fisherman's Wharf

2500 Mason Street

San Francisco, CA 94133

T: 415-362-5500, or, 800-325-3535 http://www.sheratonatthewharf.com/



For more detailed information or to register for the "How To Use Blogging &

Podcasting To Engage Your Employees, Reach Your Customers & Build Your

Brand" conference in San Francisco:

--------------------------------------------

Call: 888-362-7400 --or-- 773-695-9400

Online: http://www.aliconferences.com/conferences/blogging_podcasting/1006.html



SPECIAL FOR YOU!!

Type in Debbie Weil at the bottom of the registration page and receive
her book "The Corporate Blogging Book" for Free. You'll also get an
additional $200 off the regular conference rates.



This Conference Presented by:

----------------------------

Advanced Learning Institute,

Your Communications & Marketing Training Partner since 1997 8600 W.
Bryn Mawr Avenue Suite 920-N Chicago, IL 60631 888-362-7400
http://www.aliconferences.com/conferences.htm



P.S. Join your colleagues for this unique benchmarking and networking forum

focused on using blogging, podcasting and other social media tools to engage

employees and customers and build your brand.



Join the global discussion about your organization!

* * * * * * * * * * * * * * * * * * * * * * * * * * * *

How To Use BLOGGING & PODCASTING

To Engage Your Employees, Reach Your

Customers & Build Your Brand



* * * * * * * * * * * * * * * * * * * * * * * * * * * *

October 18-20, 2006 - San Francisco, CA

Link to the detailed agenda:
http://www.aliconferences.com/conferences/blogging_podcasting/1006.html



_______________________________________



You are receiving this training notice either because you have been
identified as someone who may be interested in communications and
marketing training opportunities, or you requested our conference
announcements.



TO REQUEST TRAINING NOTICES:

If this email was forwarded to you and you would like to request
regular notices of upcoming conferences, please go to the following
link and select the STAY INFORMED link:

http://www.aliconferences.com/conferences.htm

Advanced Learning Institute
8600 W. Bryn Mawr Avenue, Suite 920-N
Chicago, IL 60631
http://www.aliconferences.com
Your Communications Training Partner Since 1997
Chicago, IL 60631
(p) 773-695-9400
(f) 773-695-9403
www.aliconferences.com



Note to subscribers to my e-newsletter, WordBiz Report:
I rarely, if ever, send out a third party mailing. I thought
the special offer of a free book plus $200 off plus info
about this conference was worth the intrusion into your
inbox. Next issue of my newsletter coming soon, promise.

- Debbie



=================
SUBSCRIBE
http://www.wordbiz.com/signup.php

CHANGE YOUR EMAIL

http://www.wordbiz.com/newsletter/update_profile.html?s=9520&l=13086&e=***&m=1084090

***
If you want to ***, send an email to:

***-13086@uptilt.com with the address
*** in the Subject Line.


This email was sent to: ***