Womnibus #2.03
- Call for Comment: Social Media Disclosure
- Steve Rubel: Wikipedia Shapes Google Searches
- Citizen Journalism, the WOM Way
- Movie: WOM Wins 'Monsters' Distribution
 Tell a friend: http://www.womma.org/taf.htm
1> Call for Comment: Social Media Disclosure
Consumer-generated media is in the spotlight, thanks to recent headlines surrounding LonelyGirl15, and WOMMA is responding with a call for discussion:
* Read and comment at www.womma.org/disclosure/.
* Join us Wednesday, Sept. 27, at noon EST for a full telephone briefing on the issues surrounding social media disclosure. Call 1-512-225-3050 and enter code 495675# to participate.
Most consumers believe that content in environments like MySpace or YouTube has been created by non-marketers. WOMMA's goal is to establish actionable guidelines and best practices for marketers working in this media. When complete, these guidelines will provide marketers with industry-accepted terms as to what constitutes sufficient disclosure.
2> Steve Rubel: Wikipedia Shapes Google Searches
pedia entries on the country's top 100 advertisers are consistently among the top-ranked pages in Google searches of those brands. That's according to Micro Persuasion, which last week performed a simple study that produced remarkable results -- remarkable because even amid the billions of dollars that brands spend annually on search engine marketing and optimization, consumer opinion in the form of customer-created articles rises to the top.
Key findings, according to Edelman's Steve Rubel:
* On average, Wikipedia articles appear at No. 11 out of thousands of search results for the top 100 brands.
* While having more domains with your name reduces the impact of Wikipedia on your search results, having a more unique brand actually increases it.
* Results are similar across all search engines.
Learn more
3> Citizen Journalism, the WOM Way
Viral video isn't all fun and games. Former Lockheed Martin engineer Michael De Kort is proof. When mainstream media dismissed allegations that his former employer sold the U.S. Coast Guard $24 billion worth of refurbished equipment with significant security flaws, De Kort posted his claims on YouTube, instead, via a 10-minute video that was picked up by major news outlets such as The Washington Post and NPR. Whether you call it citizen journalism or consumer-generated media, it's proof that while WOM is a great way to sell products, it's also an ideal tool for spreading information.
Learn more
4> Movie: WOM Wins 'Monsters' Distribution
In a twist of irony, an independent film with few words has found its way into 18 film festivals worldwide thanks entirely to WOM. Susan Buice of Framingham, Mass., and her boyfriend, Arin Crumley, created "Four Eyed Monsters" to retell the origin of their relationship, which began in 2002 as an experiment between strangers in which they met and -- for four months -- communicated exclusively through "artistic means," including videos, emails and written notes. They marketed the film via a website, MySpace page, YouTube clips and behind-the-scenes podcasts. Truly innovative, however, was their push to have fans request that their local theaters show the film. Their website chronicles fan requests, which have successfully put the film at theaters in six cities nationwide.
Learn more |
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