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Photoshop, Industry Giant
Photoshop World begins today. This huge
conference, which includes more than 75 classes held over four days, is just one sign that Photoshop is far more
than an application — it's an entire industry.
There are reasons why Photoshop has grown to dominate the image-editing world in the 16 years since Adobe released
version 1.0. It's proven itself a worthy tool created by an engineering team that's receptive to user input and can
change to keep pace with rapid technology shifts.
But does that mean it's always the right choice? Is there room for other software, such as Nikon's Capture NX,
Apple's Aperture, Camera Bits' Photo Mechanic,
or Light Crafts' LightZone? Are there advantages
to using apps born more recently, or do other programs only drain your time and budget?
The answers to these questions depend on someone's business, workflow, and desired outcome. I know what I think, but
I'm dying to hear the answers of a wide variety of creative pros — in other words, you. To sound off, go to http://www.creativepro.com/site/survey.
— Terri Stone, editor in chief
Unleash the Action!
When you're lucky enough to base a design on a dynamic photo, why weaken its energy with type that gets
in the way and a layout that boxes it in? In this how-to, John McWade shows you how to help a great picture
roar off the page.
"A still photo is a moment from real life on pause. What's cool is that you, the designer, can restart the
action. The key is to think image first, not layout. Describe the image's lines, shapes, and directions,
then repeat or complement them with type, color, and layout."
Go from the static example on the left to the evocative ad on the right.
http://www.creativepro.com/story/howto/24636.html
What if the photo you're stuck with is not so dynamic? This Before & After article can help:
http://www.creativepro.com/story/howto/22094.html
Mmmm, Barbecue
Alas, the long Labor Day weekend is over, but I have a Gene Gable article with vintage graphics
so mouth-watering you'll swear you can smell the smoke.
"There's something special about a barbecue. It's like sleeping outside in a tent made from sheets,
or eating a watermelon that's been chilled in a cold stream. It's about funny aprons and corn-on-the-cob.
It's about men standing around the grill like they do around an open car hood, all giving advice on
how they would do it."
http://www.creativepro.com/story/feature/24648.html
Need to cool off after that hot dog? Read Gene's story on type that looks like snow or ice:
http://www.creativepro.com/story/howto/22241.html
Great Photos from Desktop Printers: Final Installment
You're serious about squeezing every bit of quality out of your monitor, image editor, and printer.
In part 4 of this series, Ben Long reveals the final steps you can take.
"For some images, your printer's included driver yields better results than Photoshop-managed color. If
I had suggested such a notion a few years ago, angry mobs of color geeks and printing nerds would have
pelted me with empty ink cartridges. But nowadays, many printer vendors are engineering very good drivers
that can outperform Photoshop's built-in color handling."
http://www.creativepro.com/story/feature/24643.html
You can catch up on the entire series here:
http://www.creativepro.com/story/feature/24572.html
Can History Repeat Itself?
Upper & lower case magazine had so much going for it. The oversized dimensions were ideal for showing off
the experimental design and typography within. John D. Berry talks about his book on the subject, U&lc: Influencing Design and Typography,
and casts a steely gaze on the state of today's large-format publications.
"The arguments against printed magazines are obvious, in a time when paper-free publishing can be done easily on
the Web. But the primary use of type is still on the printed page, and the satisfaction of holding a printed piece
in your hands cannot be exaggerated."
http://www.creativepro.com/story/feature/22669.html
After reading the article, you may want to buy the whole book!
http://www.amazon.com/exec/obidos/ASIN/0972424091/creativeprocom/
Corporate Clients: Lucrative but Lunatic
Rarely does someone go beyond complaining about the irritations that accompany doing business with corporations and
offer solid advice for succeeding in these situations. Thank goodness for Eric J. Adams, who's come up with a sensible
plan of action you can follow when your corporate clients are driving you crazy.
"Be ready to justify yourself. Small-business people can make decisions on any criteria they choose. Corporate employees,
on the other hand, must justify their expenditures to someone else in the organization, often many people. So one of your
key jobs is to provide ample evidence of your value and worth so that your contact feels bold enough to risk suggesting
that you and your solution are the best choice. Rather than provide justification anecdotally or in person, provide it in
a format that is easily understood and can move up the chain of command. This means comprehensive PowerPoint or Web
presentations or written proposals."
http://www.creativepro.com/story/feature/23487.html
Here's more sage advice on managing people and processes:
http://www.creativepro.com/story/feature/22460.html
Rearview Mirror: 20-20 Hindsight
Photoshop and Lightroom Education Road Show is underway
http://www.creativepro.com/story/news/24649.html
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Get Poser 5 3D for free
http://www.creativepro.com/story/news/24650.html
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Epson ushers in the era of ultra hi-definition photo printing
http://www.creativepro.com/story/news/24632.html
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New Wacom pen tablet for serious photographers, designers, and artists
http://www.creativepro.com/story/news/24634.html
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Check out the latest compensation trends
http://www.creativepro.com/story/news/24641.html
Wacky Web Site of the Week
Marble Magnets: Make some for your clients
http://www.creativepro.com/story/feature/23661.html
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