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NMOA News & Info
September 6, 2006 News & Info from the National Mail Order Association

in this issue

Unique Products Needed

The Catalog Strategist’s Toolkit

Selling to Grandparents and Seniors

Direct Marketing Job Outlook Softens

Direct Marketing Events



New Product - PROSHOT

Introducing the PROSHOT golf ball alignment marker USA Patent #US7,047,877 B2 A great gift and accessory for any golfer to help improve their play. Dealers and distributors wanted in all areas. Ideal for mail order and on-line sales at a price to suit all pockets. Visit www.golfproductsonline.com to view an on-line demonstration.

email Steve Powney for more info

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  • Unique Products Needed
  • Decision Direct Research Survey Finds Web Sites Still Lacking Unique Products. Survey indicates performance ratings show some improvement, but also some deterioration.

    Unique Products Needed - full article

  • The Catalog Strategist’s Toolkit
  • Here it is at your fingertips and at your keyboard- all the forms, charts, checklists,and spreadsheets--everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered--from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

    The Catalog Strategist’s Toolkit - more info

  • Selling to Grandparents and Seniors
  • Grandparents Day was the brainchild of Marian McQuade of Fayette County, W.Va., who hoped that such an observance might persuade grandchildren to tap the wisdom and heritage of their grandparents.

    Selling to Grandparents and Seniors - full article

  • Direct Marketing Job Outlook Softens
  • Our latest quarterly employment survey is showing about a 6% drop in the new hire index," said Jerry Bernhart, President of Bernhart Associates Executive Search which has been measuring employment trends in direct marketing for the past 5 years.

    Direct Marketing Job Outlook - full article

  • Direct Marketing Events
  • Update your calendar! Don’t miss a Direct Marketing event again. For a listing of upcoming Mail Order and Direct Marketing industry events – please click on the link below.

    www.DirectMarketingEvents.com


    email us :: visit our site
    phone: (612) 788-4197



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