 Internet, Spanish-language TV Top Ad
Growth
August 31, 2006 - Spanish-language TV experienced the second-highest growth in advertising spending among all
reported media in the first six months of this year, behind only the Internet, which saw a 49 percent increase in growth.
 
Spanish-language Upfront Prepares to Wrap Up
August 31, 2006 - The healthy but softer-than-expected $1.38 billion Spanish-language upfront will
wrap up Sept. 1, just in time for media buyers and sellers to take advantage of a three-day weekend to recover from what was a dragged-out ad selling
season.
 Dieste Promotes Quevedo to President, CCO
August 30, 2006 - Dallas-based Dieste Harmel & Partners has announced that Aldo Quevedo, formerly
executive creative officer and managing partner, has been named president and chief creative officer.
TeleFutura Highlights Saturday Win, Blasts Telemundo's
Ratings
August 30, 2006 - For the second week, TeleFutura Television Network sent out a blast to media
buyers, agencies and media outlets announcing it had trounced Telemundo's "much publicized 2-hour premiere of its new reality show Quincea??era on
Saturday night."
 Univision-Televisa Split May Force Shift
August 29, 2006 - (AP) They were the ultimate power couple: ambitious, successful
and watched by the world. But mistrust, disagreements and jealousies began eating away at the relationship. Their breakup has millions of Spanish
language soap opera fans wondering: What next?
 Azteca Moves to NTI Ratings Service
August 28, 2006 - Azteca America will be included in the National Television Index (NTI) ratings
starting today, according to a joint statement released between the Spanish-language network and Nielsen Media Research.
FOR THESE NOTICIAS AND MORE CLICK
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MARKETING Y MEDIOS MAGAZINE
This
month's cover story Music Matters takes a look at Latin alternative rock and how it is resonating with young Latinos and marketers.
Also, End of an Era: We take an in-depth
look at Jerry Perenchio's latest act and what the future holds for Univision under new ownership.
Read the July/August issue now
online.
 This week Marketing y Medios goes one on one with Ram??n Veras, editor in chief, creative director and publisher of 'Un Ch??n'
magazine, on the heels of his most recent issue, the 164-page "The CH issue" inspired by Charlie Chaplin and El Chapul??n Colorado. Click here
Click here to download the New Business chart featuring
clients/brands, budgets, contenders and decision dates for Hispanic advertising accounts in review.
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