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Planning for 2007? It's Time! |
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As colleagues and clients return from summer vacations and September arrives, the flag for 2007 planning is being waved. Email is one channel that is often under-considered or even overlooked in the fiscal and strategic planning process.
Can email contribute to your organization's mission critical goals? The answer is likely yes.
There are 10 key email related areas that you could focus on collectively for 2007. Any ONE, could have a profound impact on your and/or your client's business. What's on the top 10 list? Read on.
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eNews you can Use: The Top 10 for '07 |
 Having the responsibility for email marketing inside of your organization means ensuring your email efforts can have a powerful and positive impact across multiple business units and functional departments. Email experts know
that success is best achieved when you take a holistic approach and focus on these 10 key elements.
1) List acquisition, growth and opt in efforts
2) Welcome and early engagement messaging
3) Deliverability and rendering
4) Cadence and competitive frequency
5) Content and the impact on the total user experience
6) Segmentation
7) Technology and database integration/workflows
8) Metrics and analytics
9) Multi-channel integration
10) Packaging your efforts and needs to present to the C-suite
To help get you started, we found the following articles, whitepapers and more:
eec member:
SubscriberMail's Checklist for email Success
eec partner:
Boxpilot's Multi-channel Integration Whitepaper
eec subscriber:
AcquireWeb's insights on the offline 'halo" effect email creates.
and
eec charter member:
eROI's learnings on who is getting your email.
For more in-depth information stay tuned for updates and insights to be presented by eec members (like you) through the eec Marketers Roundtables.
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Change eWorld Spotlight: Building Commitment to Email in the C-Suite |
 We've formed a Leadership Roundtable led by eec member Brian Ellefritz from Cisco Systems.
We're calling for Innovators and Change Agents to join eec and contribute to this Subcommittee. Read further on for details.
Join the eec, then join this Marketers Roundtable. … Like advertising, the C-level executive is a consumer of email and enters this conversation with biases and opinions. But do those opinions serve you well? If you have been
following the eec for a while, you already understand that email is the backbone of your digital communications strategies. Getting your organization resourced properly for email marketing means you will likely save millions of dollars in
the future by intelligently building the foundation for new digital channels. Justifying this investment against all the competing mouths to feed at your company is your challenge. But you don't have to go it alone;
join this collaboration and help yourself – and our other eec members - sustain the conviction needed within the C-Suite.
Building Commitment to Email in the C-Suite is a special client-led initiative to leverage some of our best email minds to solve email's strategic, organizational, budgetary and staffing issues for your future. Get involved and help us
achieve our mission.
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Why is eec is all over the place? |
 It has been a busy summer for the employees of the eec. We have been working very diligently with our partners at
eROI on a new website design (launching soon). As we look into September, we realize our members are about to get very busy as well.
Over the next few months, be on the look out for eec members at these key speaking engagements:
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The Email Marketing Conference in Holland 9/7
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The DMA B2B Interactive Marketing Conference, 9/11-9/13
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OMMA NY- 9/24, 9/25
* Don't miss the announcement of how to spell "the word" at this event!
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ClickZ Specifics: E-Mail Event - 10/23,10/24
*Visit our expert's center
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Ad:Tech - 11/6 -11/8
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Email Insiders Summit - 12/3 -12/6
*A special member's event will be held during the summit
For more information or details on these events, the list of eec members who are speaking and/or discount registration information please
email us.
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You Said It |
 At the eec, we get email all of the time from subscribers and members who want to share.
They share ideas about new content, stories, articles of interest and research.
This month, we selected two emails to share with everyone.
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Kill Notes If you use Lotus Notes, you know that you have to reboot your entire computer everytime it freezes or crashes. Well, not anymore! Thanks to a secret tip from eec member Amy D, you can Kill Notes with the click of your
mouse.
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Raise your hand if you have a mullet! (C'mon, we know who you are) We think we actually heard eec member Kathryn W. laughing when we opened this email. What a great example of a bad hairdo turned good marketing campaign. The viral
reach on this was extensive.
Have something to share with the eec?
We'd love to see it.
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