Back to newsletter listDate:
Thu, August 24, 2006 05:41:06 PMFrom:
Adweek Nightly News
Subject:
Agency.com Exits Subway Pitch
|
|
|
||||
 |
|||||
|
?
Agency.com Exits Subway Pitch NEW YORK Agency.com, which sparked an industry-wide debate by posting its Subway pitch video on YouTube late last month, has pulled out of the review for the restaurant chain's interactive assignment, the shop confirmed. A representative of the Omnicom Group agency here said it withdrew from consideration when it reached the finals of a pitch for a conflicting account, which he declined to name. Subway's account selection process was taking longer than anticipated, and Agency.com decided to take itself out of the running, he said. A Subway representative confirmed Agency.com's withdrawal and said the company hoped to pare its list of undisclosed contenders in the next week. Agency.com stirred up controversy with its nearly 10-minute video treatment of its response to Subway's request for information [Adweek Online, Aug. 8]. Milford, Conn.-based Subway currently has no lead interactive shop. more ? |
||||||||||||||||
|
?
McDonald's President Steps Down BOSTON McDonald's late Wednesday said Mike Roberts, president and chief operating officer, has resigned, and that his position has been filled by Ralph Alvarez, formerly president of the company's North American operations. "We all owe Mike a tremendous debt of gratitude," said company CEO Jim Skinner, in a statement. "Because of his leadership, our system is stronger and more aligned than ever." Of Alvarez's ascension, Skinner said, "Ralph has an exemplary track record in both our domestic and international businesses. He is a tremendous leader and team player." No reason was given for Roberts' departure. In a statement provided by McDonald's, he is quoted as saying, "I'm fortunate to have been part of so many defining moments--most recently our renaissance," but he gives no rationale for his exit. Roberts was promoted to president in November 2004. more ? ? LeapFrog to TBWA/Chiat/Day LOS ANGELES TBWA/Chiat/Day has won creative chores for phonics learning systems company LeapFrog, the client confirmed. The Emeryville, Calif.-based client considered several agencies, selecting the Omnicom Group shop, "based on the changing needs of our business, including our expansion globally as well as the strength of creative and strategic thinking. They are going to be a great partner," according to Kathryn Olson, the client's chief marketing officer. LeapFrog spent more than $40 million on ads last year, per Nielsen Monitor-Plus. The client spent less than $5 million in measured media through the first six months of 2006. Olson said upcoming projects for the Playa del Rey, Calif., agency include promoting the Little Leap learning system for 9- to 36-month-old toddlers and Leapster TV, a console-based learning system. more ? ? Eatery Engages MRA BOSTON Charlie Brown's Steakhouse has chosen MRA for advertising and marketing chores. The independent shop in Syracuse, N.Y., added the client--which operates 55 restaurants in New York, New Jersey and Pennsylvania--without a review. "We have other clients near their headquarters and we had eaten at several of their locations," said MRA senior vice president Chuck Beeler. "We became fans of the restaurant and wanted to work for them. They were already aware of our experience in the category, so when we called them and got together it seemed like a good fit for both parties." MRA will handle online and offline creative development and media placement activities. more ? ? M&M's Touts Dark Chocolate CHICAGO Eschewing the "elegant" approach adopted in most dark-chocolate advertising, M&M's is upping the fun quotient in a print campaign for its newest product extension. One ad created by BBDO, New York, for M&M's Dark Chocolate debuted Wednesday at New York's Guggenheim Museum declaring "Dark just got fun." The execution features M&M's mascot "Red" playing hopscotch in front of Edvard Munch's dark masterpiece The Scream. The client is also offering a reward of 2 million Dark Chocolate M&M's for the return of the painting, which was stolen from the Munch Museum in Oslo, Norway, on Aug. 22, 2004. Dark Chocolate became a permanent part of M&M's roster after e-mail pleas from more than 30,000 consumers asked for the flavor's return following the in-and-out "Go to the dark side" tie-in with the 2005 release of Star Wars Episode III: Revenge of the Sith. more ? ? Vincent Shoes Enlists FWV DALLAS Children's shoe distributor and franchiser Vincent Shoes has hired French West Vaughan to support the launch of its line of fashion footwear, the shop said. FWV is a public relations and brand-building agency in Raleigh, N.C. The upscale Vincent collections, inspired by global fashion trends for children age six months to 8 years, will be sold online and at children's retailers starting in September, the client said. FWV will provide regional and national media relations, product placement and product seeding support for the brand, the shop said. The ad budget has not been determined. more ? |
|
|
||||||||||||||
|
||||||||||||||||
| HOME | REGIONAL NEWS | IN PRINT | CREATIVE | BEST SPOTS | ACCOUNTS IN REVIEW | IQ INTERACTIVE | CLASSIFIEDS | EMAIL UPDATES | ||||||||||||||||
|
||||||||||||||||
| || ADVERTISING OPPORTUNITIES | ABOUT US | CONTACT US || | ||||||||||||||||
| ||||||||||||||||
|
|
|
|
