_________________ PUBLICITY NEWSFLASH _________________ RECLAIMING THE SKY: 9/11 and the Untold Story of the Men and Women Who Kept America Flying

====U.S. NEWS & WORLD REPORT (circulation +2 million) will feature the book and the author in a full page Q&A in the 8/28 issue
====NEW YORK DAILY NEWS
columnist Denis Hamill's story about RECLAIMING THE SKY will run on on Tuesday, August 29th.
THE DISCIPLINE MIRACLE
====Author Linda Pearson interview with the Christian Broadcasting Network's LIVING THE LIFE will be airing August 21st and 24th. The show can be seen on ABC Family Channel, which reaches 84 million homes, and on Cornerstone TV and FamilyNet Cable, as well as local network affiliates around the country.
_________________ AUGUST 2006 ISSUE _________________
C O N T E N T
1. Featured Titles
2. Great Press!
_________________ FEATURED TITLES _________________
===Raising Gifted Kids
===Reclaiming the Sky
===The Manager’s Guide to Rewards
===Annual Reports 101
===Lean Six Sigma that Works
===How to Recognize and Reward Employees
_________________ RECENTLY RELEASED _________________
RAISING GIFTED KIDS: Everything You Need to Know to Help Your Exceptional Child Thrive
By Dr. Barbara Klein ISBN#08144-73423 $16.95

Being the parent of a gifted child can be a uniquely rewarding experience . . . but it can also be a daunting challenge, packed with trials and tribulations you may not see coming. RAISING GIFTED KIDS is a powerful yet accessible resource, filled with proven solutions and helpful advice, showing how to * help develop your child's potential and self-esteem without pressuring him * plan your child's education * work optimally with schools and teachers * solve family conflicts over parenting issues * avoid the dangers of living vicariously through your child’s accomplishments * and much more.
Better understand the dilemma of parenting a gifted child:
Check out the Complete Contents:
RECLAIMING THE SKY: 9/11 and the Untold Story of the Men and Women Who Kept America Flying
By Tom Murphy ISBN#08144-09091 $21.95

Denis Hamill, NEW YORK DAILY NEWS columnist, says:
=="I covered the awful World Trade Center attacks on 9/11 and haven't been on an airp*** since. But after reading Tom Murphy's beautifully written, and powerfully told tale of the daily courage of those who keep America airborne, I want to run for the boarding gate. Reclaiming the Sky is a compelling, economical, and important book about those unsung men and women who have the right stuff in a dark time."
RECLAIMING THE SKY tells the personal stories of aviation employees—some who died, others whose job descriptions transformed before their eyes, and countless more whose entire lives were forever altered on September 11th, 2001. It's almost inconceivable now to think of 9/11 as just another Tuesday, but that is how thousands of air travel professionals began that day. Within a few hours, though, the phrase "just doing my job" would become the creed of heroes.
Media tour:
Washington D.C. – August 24th & 25th
Media TK
Boston – August 29th
Media TK
New York – September 6th
Media TK
Check out the introduction of his compassionate book:
For a complete overview of the contents:
THE MANAGER'S GUIDE TO REWARDS: What You Need to Know to Get the Best for—and from—Your Employees
By Doug Jensen, Tom McMullen, and Mel Stark of THE HAY GROUP ISBN#08144-08869 $24.95

The first book to take a practical look at compensation issues from the manager's perspective. Covers everything you and your company need to know to create a program that significantly and consistently rewards great employees -- without overly burdening the bottom line. Shows how to make your recognition and rewards program a positive and proactive part of your overall performance management strategy, whether you're a line manager or a human resources or compensation professional.
Read the Introduction to see why this book – and rewards – are important:
Check out the Complete Contents:
ANNUAL REPORTS 101: What the Numbers and the Fine Print Can Reveal About the True Health of a Company
By Michael C. Thomsett ISBN#08144-73679 $19.96

Gets past the PR machine to show the meaning behind the spin. This ultra-practical guide shows how to thoroughly translate and read "between the lines" of the balance sheet, income statement, cash flow report, and the accompanying text. Helps readers get a true sense of the "big picture" behind the company, allowing them to move beyond the numbers themselves and the fluffy, PR-driven copy. Provides the tools to spot red flags, decipher footnotes, and see past common practices that, while legal, may not give the most accurate picture.
Click here for tips on what is NOT revealed in Annual Report Statements:
Preview the Contents:
LEAN SIX SIGMA THAT WORKS: A Powerful Action Plan for Dramatically Improving Quality, Increasing Speed, and Reducing Waste
By Bill Carreira and Bill Trudell ISBN#08144-73474 $21.95

Provides the key to transforming the results of any manufacturing environment, with detailed, practical processes that let you leave the conference room, and get right to work. A strong and sensible combination of the "why" and the "how," this book gives you a step-by-step improvement plan.
Get an overview of this important concept today:
For a complete overview of the contents:
HOW TO RECOGNIZE AND REWARD EMPLOYEES: 150 Ways to Inspire Peak Performance Second Edition
By Donna Deeprose ISBN#08144-73318 $13.95

Now in a completely revised second edition, this quick and helpful guide offers 150 types of rewards for a multitude of situations, showing managers how to spur top performers to new heights of creativity, motivate average performers to achieve personal bests, and help solve performance problems of less than stellar employees. Includes methods for creating specific criteria for rewards that will help guide employees toward achievement, use your recognition and rewards system to inspire values-based behavior and loyalty to the organization, and consistently figure out what rewards will mean the most to each individual employee.
Click for tips on how to say THANK YOU:
For a complete overview of the contents:
_________________ GREAT PRESS ON AMACOM TITLES _________________
EVERYTHING YOU NEED TO KNOW BEFORE BUYING A CO-OP, CONDO, OR TOWNHOUSE by Ken Roth
===ROBERT BRUSS, nationally syndicated real estate columnist: "Don't buy or sell a condominium, co-op or townhouse without first reading Ken Roth's revealing new book….Not only is this book enjoyable, easy reading, but the author's many personal experiences explain how to avoid potential pitfalls….By far, this is the best 'how to buy a condominium' book I’ve read….One my scale of one to 10, this outstanding book rates an off-the-chart 12."
BUILDING ON THE PROMISE OF DIVERSITY by R. Roosevelt Thomas, Jr.
GULFSHORE BUSINESS: "[a] must-read book….The book is a wake-up call that rings true….It [Roosevelt's Strategic Diversity Management Process] is a critical necessity—a necessity that can help us use diversity management to find creative solutions for achieving our organization's mission and making its vision a reality. Like Dr. King, it makes a difference in lives."
SUITE SUCCESS by Liza Siegel
===Cecil Johnson, FT. WORTH STAR-TELEGRAM, and nationally syndicated reviewer: "Even people who don't care much for reality TV—and those who don't particularly admire Donald Trump, for that matter—may find reading Siegel's reality TV spiced spin on the efficacy of optimism a positive experience."
_________________ Browse AMACOMBOOKS.ORG _________________
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