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I N T H I S I S S U E
 Evan Schuman: Subway Merges Payment, Loyalty and CRM Programs
Opinion: Google Pooh-Poohs Click Fraud Claims
News: Alien Gives Up Its IPO Efforts
News: Wal-Mart's CIO Dishes on RFID at NRFTech Conference
News: Google Sees Privacy Threats
News: VA Announces Data Breach Analysis Contract
Visit the Retail Industry Center.
Evan Schuman: Retail Industry Update
Subway Merges Payment, Loyalty and CRM Programs
In what one executive of the $9 billion, 26,000-restaurant
chain dubbed "the single largest integrated cash card program
in the world," the new card handles payment, instant loyalty
rewards and highly targeted promotions that can be tracked
by the customer.
Read the rest of Evan's report.
Opinion: Google Pooh-Poohs Click Fraud Claims
Google has issued a report saying that click fraud claims are
overblown. The message is legit, but I'd prefer another
messenger.
Tell us what you think.
News: Alien Gives Up Its IPO Efforts
Alien Technology has issued a statement saying that it has given up
the attempt for an IPO due to market conditions.
Learn about the decision.
News: Wal-Mart's CIO Dishes on RFID at NRFTech Conference
Ford repeats the party line: Wal-Mart will continue to be
aggressive with RFID.
Find out more.
News: Google Sees Privacy Threats
Google, which stores vast amounts of data on the Web
surfing habits of its users, sees government intrusions
rather than accidental public disclosures of data as the
greatest threat to online privacy, according to its chief
executive.
What else did he say?
News: VA Announces Data Breach Analysis Contract
The Department of Veterans Affairs hires ID Analytics to determine
if any stolen laptop data was compromised.
Get the details.
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