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Today’s Columns:
›› RSS: The E-Mail Marketing Killer?
›› Reality Marketing Series, Part 3: Prescription for Better Analytics
›› Targeting Takes Another Step Forward
›› Mobile Search
›› Google's Schmidt Extends Hand to Advertisers
›› Advertisers Demand Accountability
›› McDonald's Aims to Mobilize the Late Night Crew
›› Holiday Marketing: Biz as Usual
›› MTV Networks to Buy Atom
›› Brazil, Russia, and U.S. Youth Favor Internet Over TV
›› Rapidly Morphing, AOL Races to Build an Ad Empire
›› Execs & Accounts for August 9, 2006
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 › › Mobile Marketing
Mobile Search
Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel.
full story | printer version
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Google's Schmidt Extends Hand to Advertisers
[August 10, 2006] The search giant's chief executive says the company wants to "find ways we can give information to advertisers that is truthful" and more complete.
Advertisers Demand Accountability
[August 10, 2006] A group of large brand advertisers have issued a call for audited impression counts by mid-2007.
McDonald's Aims to Mobilize the Late Night Crew
[August 10, 2006] The fast food chain has launched a mobile coupon campaign in conjunction with Enpocket and Havas's Media Planning Group to promote late night feeding frenzies.
Holiday Marketing: Biz as Usual
[August 10, 2006] Online retailers plan maintain or reduce the marketing tactics they deployed last year.
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MTV Networks to Buy Atom
[August 09, 2006] A $200 million deal will bring four popular video and gaming sites under Viacom's roof.
Brazil, Russia, and U.S. Youth Favor Internet Over TV
[August 09, 2006] Teens and young adults in Brazil, Russia, and the U.S. exhibit more positive associations with Internet than other media like TV and print.
Rapidly Morphing, AOL Races to Build an Ad Empire
[August 09, 2006] While AOL lays off in customer service, it bulks up in ad sales.
Execs & Accounts for August 9, 2006
[August 09, 2006] Oodle hires Knight Ridder vet Lloyd; Atmosphere BBDO wins Starwood Hotels account; Efficient Frontier gets search duties for Fox Interactive Media.
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