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Today's Columns:
›› Corners You Can Cut (and Ones You Can't)
›› Click Fraud Rears Its Ugly Head
›› Internet Video: Imploding or Exploding?
›› SEO and URL Structure
›› GoFish Launches Branded Dating Show
›› Coca-Cola Tries the CGM Side of Life
›› J&J to Organize Blogging Moms
›› Toyota Touts Mobile Series With TV Ads
›› DVR Households: Heavy Media Users
›› Execs & Accounts for July 28, 2006

› › E-Mail Marketing

Corners You Can Cut (and Ones You Can't)
When (and how) to deviate from e-mail campaign standard operating procedure -- without busting your budget or schedule.
full story | printer version

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› › Intellectual Capital

Click Fraud Rears Its Ugly Head
What should PPC vendors do about click fraud? Take it seriously.
full story | printer version

› › Using Ad Technology

Internet Video: Imploding or Exploding?
Want the Internet video market to grow? There are a few things to address first.
full story | printer version

› › Search Results

SEO and URL Structure
What's the ranking impact of a Web page's URL structure?
full story | printer version

Case Studies in Event-Triggered Marketing
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Elsewhere on the ClickZ Network...

ClickZ News
GoFish Launches Branded Dating Show
[July 31, 2006] A new online reality show, sponsored by JetSet energy drink, asks contestants to submit their own videos and promote them Web-wide.

ClickZ News
Coca-Cola Tries the CGM Side of Life
[July 31, 2006] The company also makes Coca-Cola.com its brand portal, and moves its corporate Web site elsewhere.

ClickZ News
J&J to Organize Blogging Moms
[July 31, 2006] Rather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere.

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ClickZ News
Toyota Touts Mobile Series With TV Ads
[July 28, 2006] "The Pool" is a humorous series of six short videos, sponsored by Toyota, targeting young, urban "connecteds."

Hardware
DVR Households: Heavy Media Users
[July 28, 2006] DVR and VoD usage continues to grow; current households tend to be more affluent and heavy media users.

News
Execs & Accounts for July 28, 2006
[July 28, 2006] ViTrue and Denuo partner; MediaSpan hires several; IAC/InterActiveCorp hires MaryAnn Rivers as CEO of entertainment publications.

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ClickZ Yesterday
A "Tail" of Two Videos - Ian Schafer
Timeliness: Set Expectations - Jack Aaronson
Stock Prices and the Future of Search - Kevin Lee
Traditional DM Slowly Closes the Gap - Rebecca Lieb
Tokyo Venture Aims to be CGM Marketing Powerhouse - Zachary Rodgers
Podbridge Snares Patent for Ads in Time-Shifted Content - Pamela Parker
Toyota Touts Mobile Series With TV Ads - Kevin Newcomb
DVR Households: Heavy Media Users - Enid Burns
Execs & Accounts for July 28, 2006 - Zachary Rodgers

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ClickZ Daily: Corners You Can Cut (and Ones You Can't)