WOMMA

Womnibus Weekly #1.55
Everything about Word of Mouth

Word of Mouth Marketing Association - http://www.womma.org
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   1> TV Guide Mixes Together Pro and Amateur Bloggers
   2> 2TalkAbout Honda Brings Conversations Together
   3> Yahoo! Goes Ape Over Monkey Buzz Stunt
   4> Research: Social Networks Grow 47%
   5> Briefly: Recommendations, "American Inventor"
   6> WOMMA Job Board: Featuring the latest WOM jobs

>>> Tell a friend: http://www.womma.org/taf.htm

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1> TV Guide Mixes Together Pro and Amateur Bloggers
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With TV already one of the most popular topics for bloggers to talk about, it was only a matter of time before TVGuide.com started its own. Instead of starting just one, though, the publication fully embraced the medium by creating its own community with 60 of its own writers creating their own blogs.

Taking it a step further, the site has also enabled users to create their own blogs and connect with each other. With consumers already turning to TV blogs for reviews and recommendations about programs, it will be interesting to see how this mixing up of pro and amateurs pans out. Ultimately, will the source of the review matter less than the content itself?

Learn more:
http://www.tvguide.com/blogs

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Intense learning from TiVo, Disneyland, DuPont, Microsoft, Virgin, Intuit, Sprint, and 60 more of the greatest speakers in word of mouth marketing.

Practical, hands-on advice:
* 16 case studies
* 16 how-to courses
* Unbeatable networking

Everything you need to be successful in word of mouth.

WOMMA's Word of Mouth Basic Training 2
June 20-21 -- San Francisco

LEARN TO GET PEOPLE TALKING!
http://womma.org/wombat2
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2> 2TalkAbout Honda Brings Conversations Together
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UK-based 2TalkAbout has launched a community blog for consumers to get online and talk about favorite brands and products. First up is a blog about Honda. Interestingly enough, the automaker is sponsoring the blog even though there are plenty of negative comments to go with the positive. There's no word yet on other companies lining up to participate, but this may present an easy way for brands to experiment with fostering online conversations.

Learn more:
http://2talkabout.com

3> Yahoo! Goes Ape Over Monkey Buzz Stunt
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When promoting a new web site, the days of merely sending out a press release are clearly over. Here's a buzz stunt worth talking about. Yahoo! wanted to promote its new Yahoo Tech site, so it held an event guaranteed to generate buzz. Ordinary New Yorkers were matched up against a chimpanzee and tested on everyday tech tasks like taking a picture and printing it. The point of the event was to demonstrate how a chimp could be trained to do normal tech tasks and how human consumers could use the site to do the same thing.

Learn more:
http://adage.com/article?article_id=109249

4> Research: Social Networks Grow 47%
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Think social networking is a just a fad? Think again. According to the latest numbers from Nielsen//NetRatings, the audience for social networking sites grew to 68.8 million as of April 2006. That's a one-year jump of 47% from 46.8 million in April 2005.

Put another way, that's 45 percent -- nearly half -- of active Web users. MySpace led the way with a 367% growth rate (38,359 as of April 2006). Blogger and Classmates Online rounded out the top three with 18,508 and 12,865, respectively.

Learn more:
http://www.nielsen-netratings.com/news.jsp?section=new_pr&thetype=date&theyear=2006

5> Briefly
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1to1: Customer Recommendations Get Five Stars
http://www.1to1media.com/View.aspx?DocID=29505

WOM Campaign for "American Inventor" Hopeful
http://www.echopinion.com/resources/news.cfm?news=10

Internet Retailer: Talking it Up Online
http://www.internetretailer.com/article.asp?id=18398

6> WOMMA Job Board: Featuring the latest WOM jobs
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The WOMMA Job Board is the only place to come to for the latest in word of mouth, viral, buzz, and blog marketing. All WOMMA members get a free posting each month.

The latest jobs to be posted include positions at:

* Discovery Communications
* Valassis
* Nielsen BuzzMetrics
* Affinitive
* Homestore

Full details at:
http://womma.org/jobs

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1. About This Newsletter
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Womnibus Weekly
Everything About Word of Mouth Marketing

Follow the latest and greatest happenings from the fast-changing world of word of mouth marketing. Each week get up to date on the latest news, strategies, campaigns, jobs, and much more. If it's happening in WOM, we've got it covered.

>> Archives: http://www.womma.org/womnibus.htm

Tell us what you like. Or what you hate.
Either way, we're listening.

>> Comment here: http://www.womma.org/emailfeedback.htm

2. About WOMMA
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WOMMA is the official trade association for the word of mouth marketing industry. Our members are building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

* We're fantastic brands and marketers who know that happy customers are our most powerful advocates.

* We're innovative agencies who understand how to empower and amplify the voice of the consumer.

* And we're the good guys, committed to protecting consumers with strong ethical guidelines.

>> Learn more about us: http://www.womma.org/about.htm

3. Fascinating Free Newsletters from WOMMA
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Womnibus Weekly
The greatest WOM marketing strategies and successes,
sent to you each week in brief, snappy summaries.

Word of Mouth Basic Training (WOMBAT)
Practical, hands-on lessons about word of mouth
marketing.

WOM Research
Research and data on the fast-changing WOM market.

WOM Conversations
In-depth interviews, case studies, and analysis.

WOMMA Update
Stay in the loop as we promote and protect WOM
marketing: A weekly update about WOMMA's activities.

>> Subscribe today: http://www.womma.org/newsletters.htm

4. Learn More About Word of Mouth Marketing
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Check out the Womnibus -- everything you need to know about Word of Mouth. Blogs, articles, case studies, and more.

>> The Womnibus: http://www.womma.org/womnibus.htm

5. Legal and Privacy
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WOMMA respects your privacy. We will not release your email address ever, for any reason. Our privacy policy: http://www.womma.org/privacy.htm

6. Contact WOMMA
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Andy Sernovitz, CEO
Michael Rubin, Editor
312-335-0035
editor@womma.org
http://www.womma.org
333 W. North Avenue, #500, Chicago, IL 60610

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Womnibus Weekly: Everything About Word of Mouth -- #1.55 -- Pass it on