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Three Ways To Make Direct Mail More Effective!

Many of our clients tell us, "We've tried direct mail and it didn't work." This experience leaves us asking, "Why do some direct mail programs not perform as well as expected, while others succeed beyond a company's wildest dreams?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as 0.03%. With such a large gap, it is easy to see why many companies have lost their faith in this very popular marketing practice.

Over the years we've learned how well a direct mail program performs depends on the chemistry of three elements—format, offer, and list—and whether or not you have designed the program with enough frequency and follow-up triggers built in. But before you can pull these three elements into the most effective direct mail program possible, you need to first determine: (Read More)

OTHER RELEVANT SALES AND MARKETING TIPS:

Lead Qualification: 3 Steps to Success!

From Lead to Sale—Do you know your numbers?

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Feature Template
Strategic Marketing Plan Template
Built in MS Word for easy editing, This plan is probably the most important document you will create throughout your marketing efforts. It establishes a roadmap for your sales and marketing planning, maximizing your resources. It validates your target market and competition, summarizes the marketing plan, and outlines the resources and budget needed for successful completion of the planned activities.
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TIP
Three Elements EVERY Marketing Mix Should Have.

Designing the marketing mix to support your marketing strategy is much more complicated than just picking the communication vehicles you'll use to "get the word out."

More Tips

The Lead Qualifier

Perfect for the sales team that needs to qualify lists for leads, acquire email addresses, establish database accuracy, or develop unique prospect information to assist in lead prioritization/segmentation.

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