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"Give Me Five Minutes and I Can Predict Your Financial Future for the Rest of Your Life. Even Better, I'll Show You How to Turn it Around Overnight!" In just five minutes I can identify what is called your money and success "blueprint." Each of us has a personal money and success blueprint
ingrained in our subconscious mind and it is this blueprint, more than anything else, that determines your financial destiny.
Your "money blueprint” is simply your preset program or way of being in relation to money. This consists of your thoughts, feelings, and actions related to money. Your financial blueprint consists of the "programming" you received in the past, especially as a young child. For most people, this would include parents, siblings, friends, authority figures, teachers, religious leaders, media, and your culture, to name a few. If you've been traveling in the wrong direction, I'm going to reveal how to set your blueprint for success. It's simple once you know these secrets. Your blueprint is like a thermostat. If the temperature in the room is 72°, chances are good that thermostat is set for 72°. Is it possible that because the window is open and it's cold outside, the temperature can drop to 65°? Of course, but what will eventually happen is that the thermostat will kick in and bring the temperature back to 72°. The only way to permanently change the tempera
ture in the room is to reset the thermostat. In the exact same way, the only way to change your level of financial success on a permanent basis is to reset your financial thermostat, otherwise known as your money blueprint. In Secrets of the Millionaire Mind, I reveal exactly what you need to do to reset your financial thermostat and program yourself for automatic success. And that's just the beginning. I also help you identify the patterns of thinking that have been holding you back, and what you need to do to turn them around. But there’s one thing you need to understand first… Yes Harv, I Want a Millionaire Mind If the link above does not work, copy the entire link below and paste it into your browser: http://www.secretsofthemillionairemind.com/a/publicrelations Can a simple change in thinking like this really make that kind of difference in your life? You bet it can! Just listen to what these folks have to say:  Life-Changing
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January 30, 2006
Guerrilla PR Tough Truth: "Over and over again, I have found it easier to teach the Broken Windows theory for business (www.BrokenWindows.com) to supposedly unsophisticated people than among sophisticates. The common sense of Broken Windows theory for business comes through people's sophistication to their innocence because they must give up thinking they know the answers and empty themselves of their degrees and diplomas and smugness conferred upon them by their academics or other honors. The magic of Broken Windows theory for business is increased consciousness and reduced smugness." Michael Levine Bonus GPR Tough Truth: "Publicity, publicity, PUBLICITY is the greatest moral factor and force in our public life." Joseph Pulitzer Do y
ou have a favorite "tough truth" or quotation you want to share with our readers? Send it in to:
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Letter To The Editor
You're Terriffic!
Dear Joe,
I'm a 20 year strategic planner and am always on the lookout to learn new methodologies.
I have subscribed to many marketing newsletters, and then cancelled over the years as they just didn't keep up the momentum of valid data that I didn't already know, and were actually thinly veiled attempts to sell something. (which is fine if there's usable info along with)
You, my friend have the best newsletter bar none.
I have consistently learned a bit of new info with each newsletter, not to mention all the current PR contact info.
If I hadn't just made financial commitments for this year I would have JUMPED at your mentoring program.
I plan a year out so if you could please give advance notice next time and put me at the top of your list I will work with you next time around.
Thanks for your great newsletter, I look forward to working with you personally in the future, pu
t me on your short list.
Best Regards,
Deborah Lanore
(502) 802-2215
mailto:dlanore@ultimatenoise.com
Can McDonald's Be Saved?
by Michael Levine
For those born during or after the 1950's, a world without McDonald's is just short of unthinkable. The golden arches making up the hamburger behemoth's logo create a symbol so ubiquitous, so huge, so utterly pervasive, that the thought of it vanishing from the street, let alone the world, is practically laughable.
But it could happen someday. And why? Because the huge company has neglected its broken windows, and the public has taken notice.
Despite its presence in virtually every country, on every continent, in almost every town in the United States, McDonald's is not the paragon of customer satisfaction or brand integrity it once was.
In fact, consumers are fed up with Mickey D's indifference toward them, its abandonment of its core principles, and its obvious contempt for those who patronize its tens of thousands of stores.
Consider this: The American Customer Satisfaction Index (ACSI) is compiled each year from quarterly surveys m
ade by the University of Michigan's National Quality Research Center, a Milwaukee institute, and CFI Group, a consulting firm based in Ann Arbor, Michigan.
In February 2003, it was reported that for the tenth year in a row, McDonald's had scored below average and significantly so for the fast food industry.
On the 100-point scale used by the ACSI, McDonald's score was 61, down over 1.5 points from a similar survey done a year earlier. And the company's average score was 5 to 10 points below the industry average since 1994, according to ACSI.
All right, so McDonald's, one of the world's largest corporations, is going through a rough time. Well, what does that have to do with your business? If you sell hamburgers, french fries, or sodas, you might welcome the collapse of a behemoth competitor like McDonald's.
Well, if something of this magnitude can happen to McDonald's because it is failing to fix its broken windows, can't the same thing happen to you, no matter what business you might be in, if you don't see the small things that make the difference?
Granted, some of McDonald's troubles were not directly the fault of the company itself. An epidemic of mad cow disease in 2001 and 2002 caused some panic, particularly in Europe, regarding eating beef, and that certainly didn't help the sales in hamburger outlets.
Globally and in the United States, economic lethargy meant jobs being cut, fewer people eating in restaurants, and slower sales. Concerns about cholesterol and heart disease led to a decrease in the consumption of beef overall. These things were outside McDonald's control, and although the corporation was capable of responding to some of them, a subject we'll touch upon a bit later.
The point is, those outside concerns were not the main reasons for McDonald's decline in customer satisfaction, which led directly to decreased sells. The University of Michigan study of consumer satisfaction found in 2001 that 11 percent of McDonald's customers were dissatisfied with their visit on any given day. Close to 70 percent of those dissatisfied customers were even more disgruntled following some contact with the company, because the complaints were not handled to the customers satisfaction. And here's the part that really tells the story: More than half of all dissatisfied customers cut back on their visits to McDonald's and told as many as ten other people about their experience.
According to the University of Michigan study, the top 5 complaints by McDonald's customers were rude employees, not having happy meal toys, slow service, missing items, or receiving the wrong order, and unclean restaurants.
These are all broken windows, and they are not being repaired. In fact, as is the case with most broken windows, more glass is being shattered while the first cracks still await attention.
The little things that plague McDonald's aren't the quality of food or the promises the company makes. They are the promises not kept... the dirty bathrooms, the absent happy meal toys. Customers are disgruntled because they have been told to expect something and then are given less.
Broken windows can be repaired, but they have to be seen and fixed as quickly as possible.
It is my contention that if Ray Kroc, who bought the McDonald's name and system and built the corporation almost single handedly into one of the largest companies in the world, were to rise from the grave and walk into a present-day McDonald's franchise, he would die a second, more painful death.
From embarrassment.
In many locations, the cleanliness and efficiency Kroc so diligently guarded are nonexistent. The condiments areas are not cleaned regularly. The counter help is, at best, indifferent. The bathrooms...well, lets stay out of the bathrooms.
Key points are the ones that Ray Kroc emphasized a half century ago:
dependable quality;
fast, accommodating service;
a clean, comfortable place to eat;
and value for the working people who make the overwhelming majority of McDonald's customers.
On the service, that doesn't seem like such a tall order: the company should go back to Kroc's principles and then enforce them strictly.
But it's not that simple. The world isn't the same today as when Kroc walked into a San Bernardino hamburger stand in 1954.
The broken windows at McDonald's are not all that different from those in other large businesses that have seen their star power decline in recent years. But when the business is based on speed and consumer satisfaction, and both of those begin to erode at the same time, the prognosis is not good. McDonald's needs to get in touch with its inner Ray Kroc, and fast.
And if it could happen to them, it could happen to you. Think about it.
MICHAEL LEVINE is the founder of LCO- Levine Communications Office, a Los Angeles-based public relations firm, and the author of 17 books, including ?Broken Windows, Broken Business? (Warner Books, 2005). www.LCOonline.com
BrokenWindows.com
Valuable, Strategic Contacts In The Media
Names, Addresses and Phone Numbers YOU can use to get PR
Do you know how to reach...
West Magazine?
THE LOS ANGELES TIMES will launch West, a new Sunday magazine which will offer their readers an eclectic, insightful and entertaining view of the many faces of California.
West will replace the weekly Los Angeles Times Magazine, and resurrects the title which was once used by The Times for its Sunday magazine from the mid 60s, through the early 1970s.
The new magazine will use voice-driven narratives, profiles, investigative reporting, bold photography and short fiction to peel away at the complexity of the state.
They will look at the dreamers and pragmatists, the factories which produce high-brow culture and low-end kitsch, their mountains, deserts, and coast, and the state's endless urban sprawl.
They will attempt to understand their multi-ethnic stew, Holly-wood, Silicon Valley, and the state of the nation's biggest farm state.
The full-color weekly will feature new typography created exclusively for West, and will have a bold, cris
p and clean look.
West will introduce six new departments.
Fault Lines will be the magazine's letters page;
From First& Spring: An Editor's Note, will be an informal piece written by the editor;
Rearview Mirror, a feature which will play off a particular event which showcases classic California writing;
Sunday Punches: a page of lists, caricatures, fiction, doggerel;
Photo Synthesis: showcasing California's photographic history and focusing on some of the state's leading and cutting-edge photographers;
The Rules of Hollywood: industry insiders---screen writers, agents, actors, actresses, lawyers share their ideas from the trenches.
West will also have a weekly Style section which combine homes/gardens, food, fashions.
Rick Wartzman, rick.wartzman@latimes.com, is the editor.
Amy Tan has just been made the literary editor of West Magazine.
There are also new senior writers on the West Staff: Mark Arax, Lynell George, Shawn Hubler, J.R. Moehringer.
Reach West Magazine
The Los Angeles Times
202 West First St.
Los Angeles, CA 90012
(213) 237-7811.
Bonus Media Opportunity
A soon to launch National Hispanic fashion magazine seeks spokesperson for TV and radio appearances, fluent in Spanish and English, and knowledgeable about fashion.
On air experience is a plus.
Tapes/resumes to Laura Hernandez
Rosen Group
30 W. 26 St., 3fl.
New York, NY 10010
(212) 255-8455, ext. 16
Fax: (212) 255-8456,
Editors Note: You are ENCOURAGED to come up with a creative, newsworthy story, and CONTACT the media source listed above.
Who knows? With a little effort, you may be able to PROMOTE YOURSELF for FREE!
How valuable would that be for you?
Be Proactive! Take Action!
Thanks for reading.
Go Forth And Promote!
See you next week!
Warm Regards,
Joe Nicassio, Editor-In-Chief
"Guerrilla PR Insights"
GuerrillaPR.net
POB 92768
Long Beach, CA 90809-2768
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