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January 23, 2006
Guerrilla PR Tough Truth: "The best advice followed by a poor example creates mass confusion" Jeff Hoffman, President Of LINC LA, http://lincla.com, Submitted by Bryan Franklin, http://MADVoice.com Bonus GPR Tough Truth: "Selling is hysterical activity on the way to the grave." David Sandler Do you have a favorite "tough truth" or quotation you want to share with our readers? Send it in to:
Tough Truth
One Year Mentorship Opening
I can show you how to maximize your marketing budget ROI (Return On Investment).
If you don't have a marketing budget, I can mentor you on how to create a marketing budget out of thin air.
With my mentor program, you can get marketing guidance from me for an entire year.
The investment for this program is $6000, paid up-front, for a commitment from me, to "be there", care for you, and be your trusted marketing advisor.
I can only take on one more mentor client at this time. If you are interested in this rare opportunity, call me at 562-961-3976 to discover if this program is right for you.
Joe Nicassio
Marketing Campaign Designer
Marketing Strategist
Entrepreneurial Mentor
A Sensible Approach To Direct Mail...Do The Math
by Joe Nicassio
Low response rates in direct mail, (Or any other marketing effort) means ONLY one thing. That specific approach didn't work.
It doesn't mean direct mail doesn't work.
Our challenge, as entrepreneurs, is to DISCOVER the approach(es) that DO work.
That's why I recommend the "Dream 100" concept. (This concept is scalable, so bear with me.)
With only 100 people, you can test mini concepts. At ridiculously low investment.
Choose 100 "Dream" Prospects.
(In most cases, you should target "centers of influence" that can bring a "crowd" with them, once they "buy into" your concept.)
1 mailing a month, at $1 per person equates to $100 per month. Do this for 12 months, and we're talking $1200 total investment.
Even if you only acquired ONLY ONE CLIENT, doesn't that "One" client make this approach profitable, especially when you consider the "Lifetime Value" of a customer?
The power of this is the difference between a ONE-SHOT "Marketing Event" vs. an ONGOING "Marketing Campaign."
The best part about this approach is, if done with a "value added" message, you credential-ize yourself, and develop TRUST.
I know FIRST HAND the pains of BIG "Marketing Events" that don't work.
Marketing that doesn't work is a painful cost.
Marketing that gets results is a profit center.
If we play small, we can scientifically test our "theories" for validation.
Once we validate which theories work, vs. those that don't, our upside leverage is huge, and our downside risk shrinks.
That's when we "roll out" to larger lists.
Doesn't this make sense?
Joe Nicassio is Editor of GuerrillaPR insights newsletter.
Your "Bull In A China Shop" of Marketing Mediocrity... Destroying Marketing Myths and Transforming People Into Finely-Tuned, Money-Making Marketing Machines
He can be reached by email: joe@guerrillapr.net
Valuable, Strategic Contacts In The Media
Names, Addresses and Phone Numbers YOU can use to get PR
Do you know how to reach...
Fast Company Magazine?
Fast Company is one of the hottest publications in America today. They rarely accept unsolicited freelance contributions.
However, if you have a person, company, product, or any other story idea that you'd like to see in the pages of the magazine, please email an idea pitch to pr@fastcompany.com .
This is their procedure, so, if you want to get into the magazine, play the game.
While they do not offer formal writers guidelines, please familiarize yourself with the magazine before you pitch a story for them to cover.
If they're interested in your idea, they will contact you.
Editors Note: You are ENCOURAGED to come up with a creative, newsworthy story, and CONTACT the media source listed above.
Who knows? With a little effort, you may be able to PROMOTE YOURSELF for FREE!
How valuable would that be for you?
Be Proactive! Take Action!
Thanks for reading.
Go Forth And Promote!
See you next week!
Warm Regards,
Joe Nicassio, Editor-In-Chief
"Guerrilla PR Insights"
GuerrillaPR.net
POB 92768
Long Beach, CA 90809-2768
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