Check critical stats on redesigned homepage. How successful was your last mailing? ListManager's newly redesigned homepage displays all the vital stats and trends in attractive charts, and lets you drill down to the details.

Get the scoop on this powerful new feature, and other key benefits of upgrading to ListManager 8.95.

 

The Role of DNS
Part one of our series on improving email deliverability explores some easily implemented (but often overlooked) tips related to the Domain Name System.

Can Unsubs Be Good?
Part two of our three-part series on boosting email deliverability explores how *** requests can actually be a positive thing for your lists.

Bounce Basics
In the final installation of our three-part series on improving email deliverability, we explore the ins and outs of bounces, including how to tell when they signify larger delivery problems.
 

What happened when 100 consumers were asked to identify the most suspicious messages out of ten real email campaigns? The results might surprise you.

Find out which emails consumers found most untrustworthy and how to avoid being seen as a suspicious sender.(PDF format)

 

ISPs may be getting better at distinguishing legitimate email marketing messages from spam, according to the results of Lyris' quarterly report on email deliverability.

See key Q2 delivery trends, including which ISPs did the best job of delivering opt-in email marketing messages. (PDF format)

 

With over 35 major email clients in use by consumers today, it can be difficult if not impossible to make sure your messages look good in each one. Yet, research says that a broken or badly rendering email can do instant harm to your brand. What's a busy marketer to do?

Take the shortcut.

12/19/05:
iMedia Connection - Spam? It's All Relative

11/27/05: SF Chronicle - Face to Face: Interviews with Hiring Professionals at Places You Want to Work: Anne Gerow, Director of Operations, Lyris Technologies

11/20/05: SF Chronicle - The Software Market Heats Up Software Engineers Get Back into the Driver's Seat

11/17/05: ECommerce Times - Companies Fight to Keep E-Mail Useful

11/16/05: iMedia Connection - Six Tips to Make HTML Email Look Right

11/14/05: DM News - Consumers Want Picture Perfect Email

11/10/05: BtoB - Lyris, Mailshell partner to improve e-mail delivery for marketers

More

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