WOMMA

WOMMA UPDATE #29: 12/13/2005

Word of Mouth Marketing Association - http://www.womma.org
Protecting and Promoting WOM Marketing
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   1> WOMBAT Update: Why You Need to Attend
   2> Learn WOM Basics -- New Blog, Podcast and Newsletter
   3> New eMarketer/WOMMA Report Presents Latest WOM Data
   4> 24 More Companies Join WOMMA

>>> Tell a friend: http://www.womma.org/taf.htm

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1> WOMBAT Update: Why You Need to Attend
------------------------------------------------

If you've been asking, "Where can I learn how to do word of
mouth marketing?" then the search is over.

WOMMA's Word of Mouth Basic Training (WOMBAT) conference is
coming up on January 19-20, 2006. Packed with practical
how-to's, case studies, and real-world examples, this is
the one conference where you'll learn the basics of word of
mouth marketing.

Bring your clients (present and future), colleagues,
partners, and associates. With your 2006 budget about to
open up, you need to know the latest research and how to
execute the latest tactics.

We all know that WOM is more than cute video games, fake
blogs, and "subservient" stunts. The people who attend
WOMBAT are building a new marketing world based on ethics,
ROI, and sound best practices.

You need to be there to learn it all.

WOMMA's Word of Mouth Basic Training
January 19-20, 2006 | Orlando, FL
Register today --> http://www.womma.org/wombat

2> Learn WOM Basics -- New Blog, Podcast and Newsletter
------------------------------------------------

WOMMA has launched a mix of brand new content aimed at
teaching the best ways to do ethical word of mouth
marketing. Entitled Word of Mouth Basic Training (WOMBAT),
the new "how-to" series rolls together a blog, RSS feeds,
podcasts, and a companion email newsletter. In its first
two weeks, the blog has featured nearly a dozen how-to's,
tipsheets, and podcasts from various experts such as Fred
Reichheld, Jackie Huba, Ed Keller, George Silverman, and
more.

Read the blog and listen to the podcasts:
http://www.womma.org/wombat/blog

See a sample issue:
http://www.womma.org/wombat/newsletters/wombat_1.02.htm

3> New eMarketer/WOMMA Report Presents Latest WOM Data
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eMarketer's new Word of Mouth Marketing report, published
in association with WOMMA, reveals a wealth of statistics
and research that attest to the growth of word of mouth
marketing. This new report has 38 charts and analyzes data
from hundreds of sources.

WOMMA members get this report free, $165 for non-members

After analyzing data from hundreds of sources and
interviewing word-of-mouth marketing experts to measure the
influence, effectiveness and extent of word of mouth
marketing efforts, eMarketer estimates that nearly half of
online marketers will engage in some form of word of mouth
or viral campaign this year. eMarketer expects that a
majority of digital marketers will use word of mouth next
year.

Learn more:
http://www.emarketer.com/womma
http://www.womma.org/emarketer.htm

4> 24 More Companies Join WOMMA
------------------------------------------------

Amazing! More than 230 companies have now joined WOMMA in
just over a year. Thank you to everyone for their support!

New members include: iKarma, The Coca-Cola Company, Citi
Cards, Wells Fargo, Squad, buySAFE, Integrasco, Amway,
InterMedia Survey, Cercone Brown Curtis, Aurora Health
Care, Ubisoft, Hill & Knowlton, Conceptus Incorporated,
Umbria, Gillespie, Hadrian's Wall, expo Communications,
Juvenile Diabetes Research Foundation, TAP Interactive,
Ciceron, sokmotoroptimering organization, Marketing Matrix
International, Leverage Software, Drum Finland

We are also pleased to welcome David Teten, CEO of Nitron
Advisors, as the newest member of the WOMMA's Advisory
Board.

Learn more about David:
http://womma.org/pages/2005/12/new_advisor_pau.htm

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1. About This Newsletter
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WOMMA Update
Protecting and Promoting WOM Marketing

WOMMA Update covers the latest news about the Word of Mouth
Marketing Association and our work to protect and promote
the word of mouth marketing industry. Subscribe to stay in
the loop on the latest news about this rapidly evolving
industry.

>> Archives: http://www.womma.org/news.htm

Tell us what you like. Or what you hate.
Either way, we're listening.

>> Comment here: http://www.womma.org/emailfeedback.htm

2. About WOMMA
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WOMMA is the official trade association for the word of
mouth marketing industry. Our members are building a
prosperous word of mouth marketing profession built on best
practices, effective standards, and ethical leadership.
Those are the qualities that bring WOMMA members together -
- and we hope that you will join us if you share these
values.

* We're fantastic brands and marketers who know that happy
customers are our most powerful advocates.

* We're innovative agencies who understand how to empower
and amplify the voice of the consumer.

* And we're the good guys, committed to protecting
consumers with strong ethical guidelines.

>> Learn more about us:
http://www.womma.org/about.htm

3. Fascinating Free Newsletters from WOMMA
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Womnibus Weekly
The greatest WOM marketing strategies and successes,
sent to you each week in brief, snappy summaries.

Word of Mouth Basic Training (WOMBAT)
Practical, hands-on lessons about word of mouth
marketing.

WOM Research
Latest research and data on the fast-changing WOM market

WOM Conversations
In-depth interviews, case studies, and analysis

WOMMA Update
Stay in the loop as we promote and protect WOM
marketing. A weekly update about WOMMA's activities.

>> Subscribe today: http://www.womma.org/newsletters.htm

4. Learn More About Word of Mouth Marketing
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Check out the Womnibus -- everything you need to know about
Word of Mouth. Blogs, articles, case studies, and more.

>> The Womnibus: http://www.womma.org/womnibus.htm

5. Legal and Privacy
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(c) 2005 Word of Mouth Marketing Association Inc. You may
forward this email if it is not altered in any way.

WOMMA respects your privacy. We will not release your
email address ever, for any reason. Our privacy policy:
http://www.womma.org/privacy.htm

6. Contact WOMMA
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Andy Sernovitz, CEO
Michael Rubin, Editor
312-335-0035
editor@womma.org
http://www.womma.org
333 W. North Avenue, #500, Chicago, IL 60610

7. Change Your Subscriptions
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- Subscribe today!
http://www.womma.org/newsletters.htm

- Tell a friend
http://www.womma.org/taf.htm

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WOMMA Update #29 -- WOMBAT Update, New Blog and Podcasts, New Report, More