SUMMARY: 100 million consumers have downloaded the Firefox Web browser in the past year. If you market to a cutting-edge demographic, up to 35% of your traffic could be from Firefox users. (Note: 20% of MarketingSherpa's is.)

Here's the horrible truth your design team may not have told you: Shopping carts, calculator tools, survey and registration forms -- lots of common interactive site functions can break in Firefox. (Yes, we've attached real-life samples.)

This special report is written specifically for marketers. You'll learn the Six Business Benefits of a Redesign, and get a suggested Five-Step Action Plan, plus lots of useful additional info hotlinks.

(By the way: did you know search engine crawlers *love* sites designed to be Firefox-friendly? Yes, this could help your search engine rankings.)
http://www.marketingsherpa.com/sample.cfm?contentID=3130
(Open access until Dec 9th)