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Testing Yields Results
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Every month, we talk to you in this newsletter about the value of testing email creative, subject lines, landing pages and times/days of the week to learn what works best for your campaigns. We recommend you take our monthly suggestions to
task. This month we're emphasizing how segmented, targeted and multi-touch campaigns will work better for your efforts.
We know (trust us from first hand experience) that creating campaigns that really focus on individuals or segmented groups takes a little longer to think through and produce, but the value is truly beneficial to your marketing efforts, the
ROI generated and most importantly to those on your lists.
One must read is the
MarketingSherpa Email Study, even if you just read the
Executive Overview.
We just wrapped up our
3rd quarter review on email campaigns from our clients, and created a study not just on day of the week/time of day, but also focusing on list size and performance. Everyone should read this. |
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Q3'05 eROI Email Statistics by List Size
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Wear Short Shorts Office Olympics |
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Many of you have never met us in person, so this might be an odd first date. The team at eROI really wanted to get into the holiday spirit and something went terribly wrong. Somehow, he ended up in short shorts looking like John McEnroe in
the - 70's without the hair. This video is troubling but strangely amusing - if you haven't seen it yet, now is your chance to view it at
www.wearshortshorts.com. It may become a living site with future Office Olympic Events (imagine the chair luge, drunken tricycle races, garbage can hurdles, or even the dreaded printer deadlifts). But without your vote, it could die on
the office floor. |
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WearShortShorts.com
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Consumers Trust Each Other More Than Advertising |
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Consumers are 50% more likely to be influenced by word-of-mouth behavior than radio/TV ads, says 2005 Intelliseek research of consumer behavior
The "2005 Consumer-Generated Media (CGM) and Engagement Study" a new study of consumer behavior by Intelliseek Inc., reports that consumers are 50 percent more likely to be influenced by word-of- mouth recommendations from their peers than
by radio/TV ads. Consumer trust toward traditional advertising is being challenged by growing confidence in consumer-generated-media (CGM), and the recommendations of other consumers.
The research also finds important correlations between consumers who regularly skip over or delete television or online ads and those who create, and absorb consumer-generated media (defined as experiences, opinions and advice posted on
the Internet by consumers for others to read and share). "Active ad skippers" are 25 percent more likely to create and respond to Internet message boards, forums and blogs. |
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More Key findings from the Analysis
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PSP Spreads Zombie Fever |
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In an effort to spread awareness for the new PSP title Infected, game publisher Majesco has created a series of websites for fake products that slowly succumb to a zombie infection. In addition to the standard gory third-person shooter
fare, Infected allows PSP owners to connect wirelessly with other gamers in multiplayer mode, where they can then "infect" their opponents with their very own zombie virus. Playing off that unique feature, the ads start off promoting
ridiculous products like
Stalker Perfume,
Diversion Bras and
So So Soda - before a simple click from the visitor clears the way for the zombies to take over. |
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Read an eROI Advergame Case Study
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What We are Reading |
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From AdAge Magazine, to Google Video, to the Today Show, the power of consumer generated media is going mainstream.
Watch The Chinese Back Street Boys go Viral, and prepare to laugh.
Why not use Google Maps to create your own viral scavenger hunt? Learn about it at the
GoogleMashup Game
A great collection of email marketing Case Studies
can be found here for your to learn from.
Curious what words you should be focusing your keyword content on? A
great SEO Word Count Tool is here for you to use.
Just what meta tags are you placing on your landing and campaign pages? How could optimizing them help to leverage organic rankings for your site and campaigns? Use the
Meta Tag Analyzer to find out what you can do.
It is still not too late to get your site ready for the next 30 days. Learn
Tips for the Holidays from the pros.
Heck we love a good advergame and when it is for a classic movie, well it is a home run.
Play the Old School game.
The Million Dollar Homepage
The idea is simple: to try and make $1m (US) by selling 1,000,000 pixels for $1 each. Hence, 'The Million Dollar Homepage". The main motivation for doing this is to pay for his college degree, and it looks like it is working. Plus the
ranking is Very good.
If you have not seen the new Amazon a9 map recently, you should take a moment to check it out. Amazon's addition to the
map world with street level photographs of major us cities and more photos being added every day. |
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Read 'The Edge' Archives for Past Favorites
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10 Things to Consider Before Getting Started with RSS |
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So, you've heard the buzz about RSS (Really Simple Syndication) and think you should consider adding RSS feeds to your site. Well, join the crowd. Many marketers are just now exploring the potential of RSS. Before you don your
explorer's pith helmet and gear, you need to prepare yourself for entering this new terrain. RSS is part technology and mostly marketing. It is more a challenge of marketing imagination than technical implementation. Here are ten
questions that you should answer before you begin to offer feeds.
1. How often do you add new content to your site?
2. How many feeds will you need to offer?
3. How frequently will you update your feeds?
4. What format or version of RSS will you use for your feeds?
5. How much will you syndicate in your feed - a headline, a teaser, or more?
6. Do you want to encourage others to syndicate your content onto their site, or is your RSS feed just a convenience for readers?
7. Will you include advertising in your feed?
8. How will you measure success?
9. How will you let your audience know that you have added RSS to your site?
10. How and who in your organization will monitor the rapidly changing RSS landscape for additional uses and improved technology?
Just remember that RSS is a marketing solution, not a technical problem. If you approach getting started in RSS from this perspective, you will find RSS an exciting new marketing communications medium. |
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Learn About RSS Tracking
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Allow Us to Toot Our Horn |
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We try not to toot our own horn most months, and instead be a resource to you in your quest for emarketing knowledge. But this month we are going to mash those two up a bit and share with you some great coverage we have received from some
national marketing sites. We hope you find value in each of these articles as well as let us toot our horn just a bit.
Generating Qualified Leads
iMedia, November 17, 2005
Fight Those Deliverability Hurdles
DMNews, November 17, 2005
Email Volume Affects Read and Click Rates, List Size Matters
MediaBuyerPlanner.com, November 11, 2005
Picking the Best Day To Send E-Mails
eMarketer, November 11, 2005
Email Volume Affects Read and Click Rates, List Size Matters
Marketing Vox, November 10, 2005
DM News Essential Guide to E-Mail Marketing: Viral Effort Yields Fine Kettle of Chips
DMNews.com, November 7, 2005
E-Mail Speeds Sales of Upscale Condos
DMNews.com, October 28, 2005 |
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Learn More About How We Can Help You
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Join Us for Monthly Webcasts |
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We are creating a monthly Webcast to help our customers with advanced features of email marketing on our platform as well as a second Webinar that is open to the public covering best practices, case studies and tips and tricks to targeting
your subscribers.
Please let us know if you would be interested in this monthly offering.
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Sign Up for the Webinar Notices
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Generating Qualified Leads
iMedia, November 17, 2005
Fight Those Deliverability Hurdles
DMNews, November 17, 2005
Email Volume Affects Read and Click Rates, List Size Matters
MediaBuyerPlanner.com, November 11, 2005
Picking the Best Day To Send E-Mails
eMarketer, November 11, 2005
Email Volume Affects Read and Click Rates, List Size Matters
Marketing Vox, November 10, 2005
DM News Essential Guide to E-Mail Marketing: Viral Effort Yields Fine Kettle of Chips
DMNews.com, November 7, 2005
E-Mail Speeds Sales of Upscale Condos
DMNews.com, October 28, 2005
New Webinar Series
We are starting a monthly webinar series for our customers as well as a monthly series on advanced email marketing to the public. We hope to see you there.
Sign Up
"We did a lot of research before selecting eROI as our broadcast tool. We were very impressed by the data capture and reporting capabilities, which surpassed that offered by some of the more expensive providers. Plus, the service we have
received has been awesome. I can honestly say, eROI exceeded our expections on all counts."
Credence
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In order to stay at the head of our game, and industry, we have once again added more features to empower our clients with better branded and targeted email marketing services.
This month we added to the emailROI platform:
Updates to our dynamic data rules
New Interface
Though the interface has changed much in the way one interacts with it, it is a bit more compact to allow for the easier maintenance of large rulesets.
Increased Allowable Cases to 999
Each rule can have as many as 999 cases, whereas before we were limited to 99 cases.
Ability to import rules via a flat file, *pipe* delimited database
That's right, large rulesets no longer need to be maintained through our interface. You could decide to keep their rules in an excel spreadsheet, or other database, and import them directly into our system.
New Custom Double Opt In Code
We created a new piece of code to add to your lead capture forms to create a custom double opt-in. You will need to create an edition in a list and specify it in the code.
Find an example in the HELP section of your emailROI Account.
New Add Record Functions
We added some much-needed functionality to the Add New and Add Copy functions in the Master CRM.
Previously, when you were adding new contacts, the User field data would not be enter-able. Now, with new contacts in the CRM, you can add them - adding both their contact info and their user field data info.
Contact your Sales or Account Manager for any assistance.
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01.05.06 -
CES Show
eROI is off to the the grand daddy of all shows, the Consumer Electronics Show in Las Vegas. We are there to support some clients, learn about new products and of course for the fun.
03.26.06-
Omma West
Join 1000s making great strides in advancing the online industry with fresh ideas, a deeper conversation on the issues and shared passion for our business.
04.25.06-
eMarketing Association West
Combining the technologies of emarketing, with effective marketing techniques, processes and perspectives defines eM6. A great hands on work shop and event for all companies.
04.26-
Ad-Tech SF
THE online Advertising event to attend. This is a once a year event that you can't miss.
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Here are a few:
Pricegrabber
Cistus Nursery
Jet Reports
Leopold Ketel
Delivery Agent
Multnomah County Chairs Office
Must Read Blogs
If you aren't reading our blogs each week, the time to start is today. Take a moment to learn from
The Email Wars covering email deliverability, best practices, case studies and ISP relations. At
Email Days, see what kind of emails we love and hate (okay we love it all) arrive in our collective inboxes.
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