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Display Ads Drive Searches in Yahoo! Case Study
[May 9, 2005] In a Harrisdirect campaign, being exposed to display ads seemed to dramatically influence search behavior.

Vodka Brand Hopes Drinking and Blogging Mix
[May 9, 2005] Svedka Vodka finds a home in the blogosphere, creating a social lifestyle site that promotes the Svedka way of life.

In 'Second Life,' a Virtual Ad Agency Arises
[May 6, 2005] A marketer and 3D gaming fan has built an ad network inside the popular MMORPG.

Execs & Accounts for May 6, 2005
[May 6, 2005] imc2 hires three; WebMD names a VP of pharmaceutical agency sales; ATTIK hires JWT copywriter.

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Elsewhere on the ClickZ Network...

Identifying SEO Experts, Part 2: Intermediates
[May 9, 2005] SEO professionals have a wide variety of skills. What constitutes a true SEO expert? Second in a three-part series.

Back to E-Mail Basics
[May 9, 2005] Looking to boost your response rate? These tips helped one client boost sales 75 percent -- at minimal cost.

Online Video Ads: Think Web, Not TV
[May 9, 2005] Tips for maximizing video's effect on the Web.

We Don't Need No Stinkin' Cookies! (Or Do We?)
[May 9, 2005] Best cookie practices, when deletion is cause for concern, and what the future holds for cookies.

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ClickZ News: Display Ads Drive Searches in Yahoo! Case Study