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Wed, May 04, 2005 05:37:04 AMFrom:
E-mail Marketing Weekly
Subject:
E-Mail Marketing Weekly for Wednesday, May 4, 2005
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 Wednesday, May 4, 2005 ADVERTISEMENT
 FAQ26: I have to announce a special promotion via direct mail, but I don’t have time to deal with all these vendors. Is there a way to do it in-house? Signed: Rushing in Raleigh Dear Rushing, send your recipients a beautiful 4-color, UV coated postcard created by - you! With iBuilder you can create and send direct mail postcards right from your browser in about 10 minutes. No hiring a designer, going back and forth with a printer, or coordinating with a mail-house. We print and mail them for you. You can even send yourself a FREE postcard to see how easy it is and to evaluate the quality. Click below or call 866-683-7842 to try it today. http://www.verticalresponse.com/landing/postcard2/?emailmarketing/FAQ26may05 Latest developments in e-mail marketing, from the editors of DM News:
Forrester: Online Ad Spending Will Reach $14.7B This
Year Nearly half of marketers already doing online advertising will decrease spending in traditional advertising channels to pay for an increase in their online ad spending this year, according to a survey released yesterday by Forrester Research Inc. The company found that marketers rely on third-party e-mail lists to compensate for list attrition but will gradually wean themselves from this. Forrester predicts that e-mail list rental will peak in 2007 at $761 million before tapering off in 2008 to $665 million. http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32698 After DoubleClick Sale, It's Business as Usual for
Data Division It's expected to be business as usual in the data division of DoubleClick Inc. once the company's acquisition by a private equity firm is complete, according to an executive there. DoubleClick said last month that it will be acquired for $1.1 billion by Hellman & Friedman. JMI Equity, a venture capital firm, also will invest in the company, but that amount was not disclosed. "Our business has been poked and prodded by about everybody with an interest, and it's been really good to have that level of scrutiny because it really forces you to think through your strategy and what you're doing," Chris McDonald, executive vice president and general manager for the U.S. data division of DoubleClick, told DM News. http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32672 ADVERTISEMENT
 Your Customers Are Not All Alike So why would you send them all the same email? When customers can dictate what they receive from you, they are more apt to maintain your email relationship. Read our latest white paper to learn how offering preferences keeps you welcome in the inbox. Get your free copy here: www.silverpop.com/landing/dmnewsemail/15.html I-Behavior Gets Co-op Database Software Patent
I-Behavior was awarded a patent last month for its co- operative database software, Dynamic Data Link, the company said last week. The program integrates online and offline buyer records to give an overview of each consumer's buying behavior. Database updates are automated through the software. It also incorporates e-mail addresses as a key match element and can group multiple consumer e-mail addresses by comparing common elements from multiple sources. http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32663 Michael Mayor Stepping Down at NetCreations
Michael Mayor will leave NetCreations May 6 after a seven-year stint at what once was one of the most celebrated e-mail list managers nationwide. The Internet executive departs of his own accord 10 months after NetCreations' sale to New York e-mail services provider Return Path Inc. A seasoned traveler, speaker and evangelist for online marketing, he decided to step off the treadmill. "I've no plans yet," Mayor said in New York. "The most attractive thing for me is that I can spend some time with my family. " http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32671  Digital Impact Offers Message Effect
Digital Impact formally introduced a new service last week that enables delivery of relevant marketing offers each time a transactional e-mail is opened. Called Message Effect, the new service is intended to replace text-based e-mails with an HTML format that can deliver marketing content based on knowledge of the customer's transaction. Clients will work with Digital Impact to set the rules that will trigger offers and information each time a customer opens an e-mail. The e-mail could be confirmation of an airline ticket or tracking delivery of products. http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32655 Guest Column: Distributed E-Mail Offers Flexibility
The customer relationship is owned mainly at the local level for most companies, whether at a local retail store, dealership, bank branch, hotel property or even the local insurance agent. In these cases, it stands to reason that a "think globally, act locally" approach to marketing would be most effective, writes Click Tactics' Andrew J. Frawley. This approach would maintain corporate control of high-level branding and messaging while still using deep local customer knowledge and factoring in specific local and regional offerings or events. However, most companies lack the tools and processes to distribute personalized marketing communications in a controlled way that still allows for the flexibility and timeliness required to develop and execute sophisticated marketing campaigns. http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=32697
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