password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview
Fri, 30-Jan-04
Subscribe
***
Advertise
Contact Editor
Today's Articles
Super Bowl Consumers
Don't Fear the L-Factor

Super Bowl Consumers

Marketers: here's what you need to know about this weekend's Super Bowl -- InsightExpress says 58% of Super Bowl viewers pay greater attention to TV commercials during the game than regular TV commercials. What's more, over 43 million will go to or host a Super Bowl party.
Article

A D V E R T I S E M E N T
Search Engine Marketing Perfected - OneUpWeb™ We're experts at prescribing and deploying the ultimate strategy to attract the right visitor to your site. The result? Higher conversion rates and a stronger brand. Employ the #1 voted "Search Engine Marketing Firm in the World" and see what a difference experience makes. Get your FREE custom report!

Don't Fear the L-Factor

Exclusive eMarketer Interview: What does Ron Howard have that Howard Dean doesn't? Along with a couple of Oscars, an incredibly positive L-Factor, or likeability factor. Yahoo!'s Tim Sanders gives eMarketer a sneak preview into his book that may make you want to keep your angry young man persona in check and put on a happy face.
Article

A D V E R T I S E M E N T
2004 Looks Like a Good Year for IT. Chances are you either buy or sell IT products or services, so it's your business to know the forecasts for tech spending and growth for the upcoming year. IT will affect your business. So don't be caught by surprise, find out what you need to succeed in this vast market in eMarketer's new IT Spending report:


Click here for access to eMarketer articles, interviews and McKinsey features from the past two weeks.

eMarketer Daily is Just Tip of the Iceberg. eMarketer aggregates data from over 1,500 research sources covering hundreds of Internet and e-business subjects. You choose how you want to receive this information:

  • Read in-depth market reports
  • Subscribe to a database of market statistics and industry articles
  • Get access to all eMarketer information at corporate rates.

    Not sure which eMarketer product fits your needs? Contact Kimberly Pagan by e-mail or call her at 212-763-6032 or 1-877-378-2871.

    • This e-mail was sent to you only because your e-mail address is on the eMarketer Daily mailing list. To remove yourself from the list, click here.
    The eMarketer Daily is only available in HTML format. If your mail client cannot read HTML messages, just click on the following link to bring up today's issue in your browser:http://www.emarketer.com/news/newsletter/html_email/20040130.html

    		©2004 eMarketer, Inc.